It's SuperBowl time again! Superbowl XLII is February 3rd and as always we look forward to the Television Commercials. Which ones will be funny, new or inspiring? Here is a heads up on what you will see.

• Unilever's Super Bowl ad for Sunsilk, which breaks during the two-minute warning in the fourth quarter. It's the first global campaign for a brand known for often edgy and offbeat local ones.

Watch it here. Not too impressive. 

 

• Pepsi Hopes to Make Killing With Monster Promo. A huge inflatable character will star in the Soft-drink giant's biggest stuff push. This "Gift Monster" comes courtesy of Pepsi-Cola Co. to call attention to a Pepsi Stuff giveaway it's touting as its biggest promotion ever.
• Four years after Nipplegate, Justin Timberlake is slipping back into the Super Bowl. Pepsi and Amazon are launching a $1 billion Pepsi Stuff "collect-and-get program" promotion, and the multi-talented performer has been tapped to promote it in a Super Bowl ad this February. It's the first time Timberlake has appeared in the big game since a record-breaking $550,000 fine was imposed upon CBS for his and Janet Jackson's infamous "wardrobe malfunction" during the halftime show in 2004.
• Anheuser-Busch plans to devote at least seven of its nine Super Bowl spots to Bud Light -- believed to be the most ads ever placed behind a single brand in the big game.
• Hyundai Motor North America says it will use the ad time it has bought for the Super Bowl. Early last week, Hyundai said the weakening economy was giving it the jitters about using millions of dollars to buy Super Bowl ads and it was unsure if it would keep the two 30-second spots in the second half of the Feb. 3 game that it had purchased from Fox. Now Hyundai will be in the Big Game after all.
• Audi of America will tap into Paramount's "Godfather" movie saga for its 60-second Super Bowl commercial, which will show off the sleek R8 sports car.
• After years on sideline, lingerie retailer Victoria's Secret gets back in the game. For the first time since 1999, Victoria's Secret has purchased a 30-second Super Bowl spot, which is slated to run once during the second half of the game. Executives at the Limited Brands unit declined to reveal what was spent on the buy, but Fox has sold spots for as much as $3 million for the Feb. 3 event.
• The white house drug office has Super Bowl plans. ONDCP Known for Stern, Humorless Spots During Big Game Filled With Kooky Ads. Get ready for a scolding about drug use when you're most likely to be in a mood for humor, surprise and a couple of stiff drinks. The White House Office of National Drug Control Policy, which has a history of running grim, discomforting commercials during the joyous Super Bowl, is planning a return to the big game, according to people familiar with the situation.
• NFL Signs Bridgestone for Super Bowl Halftime Show. Bridgestone Firestone North America has inked a multi million-dollar deal with the National Football League to be the title sponsor of the next two Super Bowls, which will give the marketer a showcase during the halftime shows.

These are just a few of the commercials we will see. We are going to keep our eyes open to see what other commercials will air. But if you are like us, we would rather watch them live during the game than get a spoiler sneak preview. :)

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